Guerrilla Marketing Books Jay Conrad Levinson

Jay Conrad Levinson wrote his first Guerrilla Marketing book in 1983 and it was published in 1984.

It became a major success as it was the first marketing book especially written for small businesses who didn't have huge advertising and sales promotion budgets.

The essence of Guerrilla Marketing is that it is for business people with big dreams but tiny budgets.

In the last twenty five years Jay Levinson has written many more Guerrilla Marketing books and he now collaborates with many more authors to widen the scope of Guerrilla Marketing. Jay openly admits that he does little or no writing in these books so the quality can vary and the synergy with the main Guerrilla Marketing concepts as I understand them also varies.

I Am A Certified Guerrilla Marketing Coach

I must make it clear that I am not an entirely neutral observer and I am making it a duty to read and comment on as many of the Guerrilla Marketing books as possible.

After all it doesn't look very good if a prospective client has deliberately sought a Guerrilla Marketing Coach after reading a particular book and I have to admit that I haven't even looked at it, let alone read it.

However I want you to focus on what I see as the best Guerrilla Marketing books and not necessarily the most popular. Below are fairly short summaries of the Guerrilla Marketing books and links to my extended reviews either on my main Business Coaching Blog or on my Business Books Review Blog.

Guerrilla Marketing Fourth Edition

The original Guerrilla Marketing book from 1984 has been revised three times and the Fourth Edition was published in 2007.

This book is entirely written by Jay Levinson and has to be regarded as the definitive source for the general concept of Guerrilla Marketing.

The content of the book is excellent and with the Guerrilla Marketing Weapons (marketing tactics and techniques) now increased to a list of 200, it is very up-to-date with plenty of ideas for Internet marketing including blogs, podcasts and social networking.

I have given this Guerrilla Marketing book my highest rating of 5 stars because of the content and the importance of the information it contains.

The only negative I have with the book is a presentational issue since it is very dense - small type, little white space and few diagrams or illustrations.

Guerrilla Marketing Review

You can buy Guerrilla Marketing from Amazon.com or Amazon.co.uk

The Guerrilla Marketing Handbook

This Guerrilla Marketing book is an early collaboration between Jay Levinson and Seth Godin who has become a leading marketing thinker and author in his own right.

The book was published in 1994 as a practical, hands-on guide to putting together marketing campaigns using the key principles of Guerrilla Marketing.

For traditional marketing campaigns, it is an excellent source of advice for direct mail, Yellow Page adverts, postcard marketing and many other established techniques.

What it lacks is any focus on Internet marketing so you need to be aware of that although there is a specialist Guerrilla Marketing On The Internet book which you can use to supplement the Guerrilla Marketing Handbook.

Guerrilla Marketing Handbook Review

You can buy this book from Amazon.com or Amazon.co.uk

Guerrilla Marketing In 30 Days

This Guerrilla Marketing book is co-authorised by Al Lautenslager who is probably the highest profile Guerrilla Marketing Coach.

While I love the idea of implementing Guerrilla Marketing one step at a time over a 30 day intensive period, I found the writing style in this book very difficult. When I was reading it for my review, I never made it past day 12 because I was finding it so irritating.

However many people on Amazon.com seem to rate Guerrilla Marketing In 30 Days very highly. I should also say that I have found myself using Guerrilla Marketing in 30 Days as a reference book for my coaching and it has surged a purge in my business book library.

Guerrilla Marketing In 30 Days Review

My advice is to treat with caution and if you are new to Guerrilla Marketing, begin with the Startup Guide To Guerrilla Marketing.

Guerrilla Marketing During Tough Times

This Guerrilla Marketing book by Jay Conrad Levinson is highly relevant in today's economic conditions and can be bought as either a PDF through Nitro Marketing or as a bound book from Amazon.

I think this is excellent and recommend that anyone who is worried about how the recession will affect their business should read Guerrilla Marketing During Tough Times.

Guerrilla Marketing During Tough Times Review

You can buy it from Amazon.com or as a PDF through Guerrilla Marketing During Tough Times (which gives you a chance to read a chapter for free).

Startup Guide To Guerrilla Marketing

This Guerrilla Marketing book is attributed to Jay and Jeannie Levinson (his wife) and acts as a practical introduction to the ideas of Guerrilla Marketing.

There are a lot of similarities between the Startup Guide To Guerrilla Marketing and the Guerrilla Marketing Jumpstart Toolkit which I use as the base for my Guerrilla Marketing Coaching.

Not surprisingly I see this Guerrilla Marketing book as an excellent way to start and you can read my full review:

Startup Guide To Guerrilla Marketing Review

You can also buy this book from Amazon.com or Amazon.co.uk

Michael Gerber E Myth Books

Michael Gerber, founder of E Myth Worldwide is a major influence both on small businesses around the world and also on the small business coaching industry.

He has used writing books as a major source of lead generation and I have lost count of the number of people who have told me that I need to read E Myth books.

I rapidly agree with them and tell them that I recommend that my business coaching clients read The E Myth Revisited. I have even given clients and prospects copies when I wanted to emphasise particular points.

The only concern I have about recommending Michael Gerber books is the writing style which can be syrupy and becomes sickening in places. My view is to try to look beyond this and focus on the key messages.

The book review links take you to my main Business Coaching Blog.

The E Myth Revisited

I believe that this is an updated version of the original E Myth book and it is a book I regard as a must read by every small business owner and any one who is serious about advising small businesses.

When I first read it I couldn't look beyond the writing style but people kept telling me how much they had gained out of it so I decided to persevere.

Now it is a book I read about once per year and refer to often.

E Myth Revisited Review

Or buy it from Amazon.com or Amazon.co.uk

The Power Point

I have read this Michael Gerber book but I haven't written a review yet.

The E Myth Manager

I have read this Michael Gerber book and found it very thought-provoking and slightly disturbing since so many employees haven't worked out their role in life. Sorry but I haven't written a review of it yet.

The E Myth Contractor

I have also read but not yet reviewed this Jay Abraham book which is focused on the construction industry. In some ways I see it as a dumbed-down version of The E Myth Revisited for builders. Fortunately the syrupy writing is cut back with an interesting building industry story.

E Myth Mastery

In this E Myth book, Michael Gerber takes the ideas in The E Myth Revisited and gives practical information on how to apply them with major excerpts from the expensive E Myth coaching program also called E Myth Mastery.

If anything, the writing style is worse around the Mastery extracts but the quality of content is high. As a result the E Myth Mastery book carries a health warning which cost it a star in my review but it is still recommended.

E Myth Mastery Review

You can buy it from Amazon.com or Amazon.co.uk

Awakening The Entrepreneur Within

After Michael Gerber left his day to day involvement with E Myth Worldwide, he started a new process to help entrepreneurs to create compelling visions which will lead to great businesses called "In the Dreaming Room".

I went to one of the Dreaming Rooms - in London in October 2006 - and it was very interesting and Michael Gerber explained that he was writing a new book based on these latest ideas.

I was so looking forward to the release of this Michael Gerber book which was released in the USA before the UK. I imported my copy but I was so disappointed.

I don't believe that it is half the book that it could have been and is very self-promotional in places.

Awakening The Entrepreneur Within Review

It seems that other people thing differently and you can buy it from Amazon.com or Amazon.co.uk

What Do You Think About Michael Gerber's Books?

I would be very interested to hear your opinion of Michael Gerber's books so please leave a comment. If it is a general comment then this page would probably be best but if you want to disagree or agree with my opinion on say Awakening The Entrepreneur Within, it makes most sense to enter the debate on the particular book review page.

I look forward to hearing from you.

Jay Abraham Books

I am a massive fan of Jay Abraham and I have written some interesting reviews of his books which I would like to bring to your attention.

These reviews are on my main Business Coaching blog so please excuse the fact that when you click on the Jay Abraham book links below, you are transferred to another website.

Getting Everything You Can From Everything You've Got

This is a terrific book by Jay Abraham which apart from a few free PDFs, is the lowest cost way that you can be exposed to the profit building and business generation ideas of this marketing genius.

It doesn't go into enormous detail on any of the "21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition" but it is a great way for you to get an overview of his profitable opportunity mindset which has generated a staggering amount of extra profit for businesses around the world.

When you read my review of this Jay Abraham book, you will see that I have given it a full 5 Star rating which is rare and it is a book I like my clients, and especially those with established businesses to read.

Getting Everything You Can from Everything You've Got

Available from Amazon.com or Amazon.co.uk

Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards (better known as Jay Abraham's Mr X Book)

There is a famous story that Jay Abraham had to wrestle this book from an adoring client who had made a lot of money from Jay Abraham's ideas but also spent a lot on materials and conferences.

The idea was to provide a concise synopsis of ideas which business owners could use as a money-making manual.

Jay Abraham was horrified when this book was brought to market although right from the start, it was premium priced. This was giving away his best secrets and he wasn't getting a penny in return.

Interesting story and Jay Abraham has said that he won't reveal the identity of the author although he does give some pretty big clues to those who know Jay Abraham's history.

This Jay Abraham book is excellent and I originally bought a PDF version but I have recently gained a bound version as bonus on a big Internet marketing offer.

Jay Abraham Mr X book review

Three snags.

1. The Mr X book is probably the most expensive book that I and many other people have bought.
2. A new, upgraded Mr X book updated for Internet marketing is supposed to be in the pipeline and this will be even more expensive.
3. Jay Abraham's company is now actively policing the material offered on eBay.

You can buy the current version of this Jay Abraham book as a PDF with some excellent bonuses from Mr X book or as a bound book without the bonuses from Abraham.com.

Stealth Marketing

I was lucky to gain my copy of Stealth Marketing as a bonus in another offer and the only source I know that it can be regularly acquired is through Abraham.com at a price that makes the Mr X book look cheap.

This Jay Abraham book is very relevant in today's economy since the subtitle is "How To Outmaneuver, Outwit and Outmarket Your Most Formidable Competitors...Before They Know What's Hit Them"

I have promised to write my review of Stealth Marketing as I read it.

Stealth Marketing review

The Sticking Point Solution

This is a scoop and is the title of the new Jay Abraham book due in May 2009 and advance copies can be ordered from Amazon.com.

Again this is very topical as the subtitle is "9 Ways to Move Your Business from Stagnation to Stunning Growth"

I will be publishing more news about this Jay Abraham book as I find out at:

Sticking Point Solution

I have a number of other exclusive Jay Abraham books that I will be reviewing over time.

What Do You Think About The Jay Abraham Books?

I would be very interested to read your opinion of Jay Abraham and in particular of his books.

If you have general comments about Jay and his books it probably makes most sense to make your comment and start a debate here but if you want to comment on a particular book please do so on the appropriate link. That way you can read what other people think as well and it makes it easier for other readers to follow.